The client had the initial title and content and then we brainstormed to come up with a concept for the cover that was interesting and related to the theme of the book. Many MBA related books had fairly boring covers and I wanted this one to be different, clever and contemporary. The inner pages were designed to be clear and straightforward, easy for the reader to follow the points relating to their admission process.
It's now for sale (here) so if you or anyone you know are considering an MBA, this is the book for you! (Makes a good holiday gift.)